Most businesses need to embrace new technology in order to survive and running a farm is no different. These days, farmers are just as likely to be found sitting behind their laptops as sitting behind the wheels of their tractors. From downloading weather reports to their cell phones to automating harvesting machinery, farmers are constantly looking for ways to make their jobs more productive in the modern world.
The Monsanto Company and the American Farm Bureau Federation make presentation of America's Heartland possible.
Additional production and promotion assistance is provided by the American Soybean Association, National Corn Growers Association, National Cotton Council, United Soybean Board, U.S. Grains Council and National Association of Wheat Growers.