About the Show - Audience
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This nationally-distributed television program is the most prominent offering of positive stories about American agriculture weekly on air, and daily online. America's Heartland has given hundreds of farm and ranch families across all 50 states the opportunity – in their own words – to share the diverse story of agriculture with consumers. Yet it’s more than that, it’s personal. Through the show’s programming these agriculturalists have been able to emotionally connect urban and rural viewers alike. Their stories forged common ground to unite through values and needs – more than about just the essentials like food & shelter – but about our love for our families and generations to come, an appreciation for the land and caring for the environment.

Started in 2005 and now in its tenth season, this Emmy-award winning series has become a flagship program of public television stations across the United States, and has sustained its audience each season. That audience includes more than one million people watching each episode on more than 240 stations covering 60% of the United States. It airs in most of the top 25 U.S. TV Markets, including Washington DC, Los Angeles, Phoenix, Orlando, San Francisco, Detroit, Tampa and Denver. It is also a primetime ratings success, airing three times a week on RFD-TV, the cable and satellite channel.

These viewers of public television are anything but ordinary. Surveys show public broadcast system (PBS) viewers are decision-makers in their community, twice as likely to be active in civic issues, and more inclined to reach out to their elected officials. They trust the mission of PBS and value that stations use a unique, non commercial license to create content and services that inform, inspire, educate and engage.

Often the viewers are personally investing in the station and value that it remains locally owned and managed. That means PBS stations look for content that can be grounded in the community’s needs and values.







Source: GfK Roper Public Affairs & Media Survey, January 2010.