KVIE Video
America's Heartland

Goin' For The Grain
It's bagged, boxed, heat pressured into snack cakes. It's even used for flavoring in the beer you drink. And because of changing tastes, demographics and health issues, rice consumption in the United States continues to grow.
(6:21)

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Monsanto        Farm Bureau
The Monsanto Company and the American Farm Bureau Federation make presentation of America's Heartland possible.