Big box stores have replaced the small town general store in many communities across the country. But places like Fred’s Feed and Supply still exist in towns like West Liberty, Iowa. Reporter Jason Shoultz walks the aisles to discover how these rural businesses tailor their merchandise to the needs of the farmers, ranchers, and even city folks they serve.
Need something for your chickens? Want to raise your own holiday turkey? How about just the right kind of clothing for working outdoors? Jason stops by Fred’s, and makes another visit to a different kind of rural emporium in Oregon.
