Building a Better Tomato addthis
Building a Better Tomato
It’s a good bet that you’re consuming tomatoes in some way, shape or form on a regular basis, whether that pizza sauce, ketchup, pasta sauce or freshly diced tomatoes in your salad. Joe Rominger and his family have been raising tomatoes for generations, while working with researchers to build a better tomato.

The Rominger Farm is located right in the heart of California’s tomato growing region. Joe will tell you much has changed since his father’s farming days. With shoppers paying more attention to healthy eating, the "perfect" tomato has become a product of both plant research and consumer choice.


California Farm Bureau Federation
California Department of Food and Agriculture

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